New Product Launches: including Ariel and Cinderella Boxes!

Fresh Rose Care Instructions

The unboxing was spectacular. Now it's time to take care of your fresh roses to make the experience last even longer. We recommend opening your box immediately upon arrival.

1. Lift your roses from the packaging. Cut the stem at a 45 degree angle. An angled cut increases the surface area and keeps the stem from sitting flat at the bottom of the vase. A straight cut with scissors can flatten the stem and block the flow of water.

2. Roses should be placed in a clean vase with lukewarm water and flower food. Remove any leaves that fall under the waterline, these leaves can rot and cause the roses to wilt.

3. Trim the stems again after a few days to expose fresh tissue and place them back into the vase with fresh water. Replenish with water when needed and never let the water get cloudy.

4. Avoid heat or direct sun - fresh roses will have a longer vase life in a cooler room.

Lastly, don't forget to stop and smell the roses!