The Future of Men is Sad September 11 2014
I recently had a conversation with a few colleagues and friends about our recent launch and rose products we offer, and here were a few of their responses...
"5 dozen roses?! That's a lot! Why so many?"
"It has to be a special occasion for me to send roses."
"I don't want to create the wrong impression. Maybe just a couple dozen roses would do."
I'm realizing what separates the unique from the average is the ability to stray away from the norm. If you have to think about the number of roses to send, there's insecurity you've created and assumptions you've made from thin air. WTF is the difference from 1 dozen roses to 4 dozen roses, besides saving some money? I can tell you what it is from being in this industry for 5 years now- How big of a smile you want the other person to have. That's it. Roses create an impression that other flowers don't and once you pass 1 dozen roses, it's purely creating the impression and experience for the other person to have. There's an apparent "disease" floating in the minds of men which make them think "Oh, 1 dozen means this...and 2 dozen means that..." when it all means the same- You care! If you can afford to make someone smile and create an experience they haven't had before, why half-ass it?
A car is a car. It serves the purpose of getting you from point A to point B. It's the experience that separates how you're transported. Roses are roses. You can run down to a local grocery store, and pick up a dozen roses for $20. If you want to create the normal experience for that person, that'll do the job! Experience is everything, and disrupting the normal cookie-cutter routine is what will create that separation from the crowd.
Stop thinking too hard about nothing. Your world won't collapse for making someone smile harder and longer, and maybe remember the experience you gave them (God forbid).